Logitech G announces today that it has renewed its partnership with McLaren, thus starting a new era for the racing world. Combining McLaren's rich heritage in motorsport and motoring with Logitech G's expertise in e-racing, esports, and gaming in general, this year the two companies will further explore the world. export world.
“Logitech G has supported McLaren's esports-related efforts from the start, and I am delighted to extend this partnership between the two groups. Logitech G is unique in the processes and ways of collaborating with its partners to create the best experience and best products for gamers. " said Mark Waller, chief executive of sales and marketing at McLaren Racing. "We are thrilled to offer a new G Challenge to players and open a new door to the world of racing."
Logitech G and McLaren have been at the forefront of the explosion of the e-racing phenomenon currently underway. Competitions like the McLaren Shadow Project and the Logitech G Challenge have played a key role in the rapidly growing community interested in the sport. In 2018 and 2019, the combination of both events attracted over a million contenders. Moving forward, McLaren and Logitech will join efforts in one thrilling competition, the 2020 G Challenge - the most inclusive e-racing competition in the world.
“McLaren is a pioneer in the automotive industry and the hyper-competitive world of Formula 1. We are thrilled to be able to continue our partnership and broaden our commitment to a shared vision that elevates e-racing into the world of racing. gaming and beyond, ”said Vincent Borel, general manager of gaming simulation. "Together with McLaren, we will create an exciting e-racing experience that will ignite the passion and spirit of competition in all of us."
The countdown to the G Challenge online racing competition starts today. Stay up to date on this event by visiting www.logitechgchallenge.com.
