AOC is pleased to announce that in the first quarter of 2020 it has achieved world market leadership in gaming monitors. The brand achieved the highest market share globally, a whopping 19,5%, outperforming its competitors for the second consecutive quarter (IDC Gaming Tracker Q1 2020).
In addition, according to the latest data from market analyst Context, the monitor market in Europe has entered its fifth consecutive year of growth since the first quarter of 2016. In the first quarter of 2020, the monitor market has grown by 5 %, compared to the first quarter of 2019. The display specialists AOC e MMD (licensee partner of branded monitors Philips), both owned by TPV - one of the largest manufacturers of LCD monitors and TVs in the world - grew more than double the growth of the market, increasing sales volume by 12,3%. In an ever-expanding and highly competitive market, the combined market share of both brands earns them the third position in the market since the first quarter of 2018, with a total market share of 14,9%.
Thanks to the award-winning highly successful G1 and G2 series gaming monitors and the latest AGON 3 models from the AGON premium gaming series, the display specialist AOC has achieved the top position in the monitor market with high refresh rate (100Hz and above) with a 28,3% market share, increasing sales volume by an impressive 40% compared to the first quarter of last year.
Large monitors (display sizes 27 ”and beyond) also formed a significant growth area for the monitor market in Q2020 2020. In Q22,1 2019, this segment grew 47,4% compared to Q2020 21,5. AOC and MMD together more than doubled that, increasing volume by 89,1% over the same period and recording the most significant sales figures in this segment in QXNUMX XNUMX. Philips Monitors (MMDs) increased their volume of XNUMX% and AOC as much as XNUMX% over the same period, making them the fastest growing brand in this segment. The two brands together reached the first position in the segment of large monitors (27 "and beyond) increasing their total market share by 2,8% year on year, covering 16,2% of this fast growing market.
The global monitor market continues to grow thanks to numerous advances. The volume of high resolution display (QHD and UHD) worldwide grew 40% from Q1 2019 to Q1 2020, highlighting the phasing out of common Full HD displays. Also, the displays UltraWide (e SuperWide) (21: 9, 32: 9 and 32:10 formats) - such as the AOC CU34G2X or the Philips 439P9H 43 "and 499P9H 49" - are becoming more and more common due to greater immersion and the consequent increase in terms of productivity they guarantee. The growth of such monitors worldwide was 100% year-over-year. Curved displays are also gaining ground - this market has grown 63% year-on-year. Also the question of large monitor it has increased, especially in corporate environments where productivity is extremely relevant. 27 ”displays have become the new standard. Larger displays usually come with new technologies for one as well greater flexibility e innovative solutions, thus contributing to greater productivity and ease of use, such as monitors equipped with USB dockingFull-fledged C with Gigabit Ethernet ports, MultiView (Picture-In-Picture functionality) and KVM switches.
In gaming sector, the demand for a high refresh rate continues. The market volume of monitors with 100Hz and above grew by 60%, while at 144Hz and above it grew by 76% year-on-year.
The growth of AOC in this period (which sees a 13,9% increase in sales volume, year-on-year) it is certainly connected to its broad portfolio of monitors for gaming enthusiasts, hardcore gamers and e-sports professionals. These types of monitors have high performance specs, including high refresh rates, low response times and curved panels for immersive gaming. AOC's growth is also based on its competitively priced and well-equipped enterprise displays for SMEs and the public sector, such as the B1 (Basic), E1 (Essential) and P1 (Professional) series. The large screen sizes across the various gaming and business series (such as the P1 series, for example) represented a significant growth area for AOC (89,1% year-on-year growth).
The growth of Philips monitors has also been made possible thanks to sustainable and "green" products such as the 271B7QGJEB, innovative solutions such as monitors equipped with USB-C docking with Ethernet connection, PowerSensor to reduce energy consumption and pop-up webcam for greater security and ease of use with instant login via Windows Hello.
Philips monitors have the largest USB-C portfolio on the market (with a 12,27% market share in this segment), ranging from simple USB-C connections to full integrated USB-C docking options, including Ethernet and Power Delivery via USB-C. In this “USB-C” monitor segment, Philips monitors grew 14% year-on-year and 40% from the previous quarter. Additionally, Momentum line of console gaming monitors such as the 326 ”6M32VJRMB and 436” flagship 6M43VBPAB monitor have contributed to MMD's growth. Finally, the SuperWide models such as the 439P9H (32:10) and 499P9H (32: 9) monitors, which are equipped with all the features most desired by the user (large display, pop-up webcam, greater efficiency with PowerSensor, USB-C docking full-fledged), have been a major factor in the growth of MMD. In this 43 ”+ 49” market segment, Philips monitors come in third.
Additionally, one of the factors contributing to the increase in sales of Philips monitors are the B10T series 9-point touch displays for B2B, which are dust and water resistant (IP65) with a highly adjustable outdoor stand. , suitable for the hospitality and education sectors and for various point of sale applications.
The volume of monitors sold by AOC and MMD together in the first quarter of 2020 places them in the first position on the market, while the volume of sales of the MMD brand alone earns them the podium. The market share of both brands together represents 27,4% with an increase of 6,2% compared to the previous quarter (4th quarter 2019). The biggest contributor was MMD, which increased its market share by 6% compared to the previous quarter, thus achieving a market share of 20,5%. MMD's innovative and ahead of its time solutions with USB-C docked monitors have been a determining factor in the brand's success, as Philips monitors rank third among USB-C monitors, with a share of market of 11,15% in this segment.
Focusing on the large monitor segment (27 ”and beyond), the two brands combined reach the top position in terms of sales volume. In this segment, while the market grew 6,75% from Q1 2019 to Q1 2020, the combined sales volumes of the two brands increased by 14,9%. When valued separately, MMD alone grew 13,6% to take the top spot, while AOC by 20,8% in the same segment. The market share of both brands in the first quarter of 2020 is 25,2%, a significant increase of 8,9% compared to the previous quarter. MMD alone has a 20,1% market share in this segment, an increase of 7,8% over the previous quarter.
For more information on AOC monitors, please visit: https://eu.aoc.com/
For more information on Philips monitors, please visit: https://eu.aoc.com/
